Our Process

ALLURE is strategically located in an ideal place namely the city of CHENNAI in the Southern part of India, where temples are aplenty. The women in this part offer their hair to the Deities of these temples for various sentimental and customary reasons. The hair so offered is of high quality, nurtured very well with only organic and natural stuffs like coconut oil and fresh flowers. The ultimate goal of ALLURE is to offer the best product, it hence becomes vital that the best of raw material is sourced and a process stream is put in place to reflect it in the quality of the end product.